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Storehost Online Commerce Suite Customer Accounts
Customer account feature highlights:
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- Customer accounts allow you to provide product recommendations based on purchase history
- Shoppers with accounts can speed quickly through the checkout process
- Allows your registered customers to check shipping status online
- Customers with accounts can view past order history
- Registered customers can be added to customer groups for special pricing and promotions
- Providing shoppers the ability to create a customer account shows interest in long term relationship
Customer acquisition costs are at all time highs. Competition for search engine placement and the high costs of marketing make keeping and converting new customers into repeat customers a winning business strategy. While not all business models would benefit from providing customer accounts the great majority of businesses would.
Not having the integrated ability to provide customer accounts and the associated customer service is pretty much unacceptable for any current generation Ecommerce system. Signing up to use an Ecommerce system that does not support Customer accounts from the start pretty much guarantees costly third party solutions should the need arise. Not a desirable position to be in for a business that's coming in to its own.
